Chaos is order yet undeciphered.

AI Agent

💳 Order and pay with no clicks required! Visa gives AI agents a 'wallet' of their own.

wisefree 2025. 5. 8. 22:10

What once seemed like a scene from a science fiction movie is now becoming reality.

Recently, global payments giant Visa unveiled its groundbreaking initiative, Visa Intelligent Commerce, at its annual event, announcing that it will open its vast payment network to AI agent developers. Meanwhile, competitor Mastercard also revealed plans to launch Agent Pay, a system enabling seamless payments through conversational AI.

Why do AI agents need payment capabilities?

Imagine asking an AI, "Find me the cheapest flight," and having it not only find the perfect option but also complete the booking and payment with zero clicks. For this seamless future, AI must be able to execute payments autonomously.

While Web3 environments allow relatively free direct account-to-account payments using stablecoins or cryptocurrencies, credit card payments remain central in our everyday Web2 world. The challenge is that AI agents, unlike humans, cannot directly own bank accounts.

This is where Visa and Mastercard’s innovations become crucial. By enabling AI agents to make payments directly through Visa or Mastercard networks, AI’s role, functionality, and interaction with us will fundamentally transform.

Today, we’ll explore how Visa’s Intelligent Commerce initiative is poised to revolutionize our lives and commerce by empowering AI agents with payment capabilities.

 

\

1. Visa Intelligent Commerce: Opening the Door to AI Payments

How does Visa securely grant payment authority to AI agents? The answer lies in tokenization and user control. Once a user approves, Visa provides the AI agent with a one-time or AI-specific digital authentication token instead of the actual card number. This token allows the AI to safely make payments on the user’s behalf.

Visa is already collaborating with leading AI and fintech companies like OpenAI, Anthropic, IBM, Microsoft, and Stripe to build a secure AI commerce ecosystem.

Key features include:

  • AI-specific card credentials: Tokenized digital authentication replaces real card numbers, enabling secure transactions without exposing sensitive data.
  • AI-powered personalized recommendations: With user consent, anonymized Visa spending data helps AI deliver more accurate, tailored product suggestions and purchase decisions.
  • Robust security and control: Users set spending limits for AI agents, while Visa monitors transactions in real time to detect fraud and assist with dispute resolution.

2. Beyond Advice: AI Agents That Buy and Sell on Their Own

Until now, AI assistants mostly provided information or advice. AI agents with payment power will evolve into autonomous economic actors-searching for products, comparing prices, negotiating, and completing purchases independently.

Example: Imagine an AI agent that automatically reviews your monthly bills-phone, electricity, subscriptions-finds better plans, switches providers, and pays the bills without you lifting a finger.

Impact: Tedious recurring tasks like grocery shopping, bill payments, and subscription management can be fully delegated to AI, freeing us to focus on more meaningful activities.

For instance, KLEVA AI is developing agents that leverage social data, reputation, and referrals to generate income. Once equipped with card payment capabilities, these agents could automatically select and purchase products offering the best discounts and reward points for recurring buys.

3. The Era of Hyper-Personalized Shopping

AI agents learn your consumption patterns, purchase history, and preferences deeply. They can recommend and buy optimal products within your budget and specific needs-even excluding items containing allergens.

Scenario: An AI agent managing your grocery list picks the freshest, highest-rated organic brands within your budget and pays for them automatically.

Beyond consumer use, AI will also transform B2B commerce. AI can analyze market trends, competitor pricing, and supplier histories to negotiate raw material contracts or handle cross-border payments factoring in currency fluctuations.

4. Can We Trust AI with Our Money? Enhanced Security and User Control

Handing over payment authority to AI might raise concerns. Card companies have addressed these with multiple safety measures:

  • Tokenized payments: Real card numbers are replaced with encrypted tokens, eliminating risks of data leaks.
  • Real-time fraud detection: Suspicious transactions-exceeding budgets or from unusual locations-are blocked instantly.
  • User-defined controls: Users can specify rules like “Require approval for purchases over $500” or “Block overseas payments,” balancing automation convenience with security.

5. Agentic Commerce: A New Paradigm Where AI Leads Transactions

With payment-enabled AI, commerce shifts from user-driven to AI-driven-an era called Agentic Commerce.

  • AI-to-AI transactions: Your travel planning AI can book flights by paying another booking AI directly.
  • Automated supply chain negotiations: Corporate purchasing AI agents can negotiate prices and contracts with supplier AIs, then execute payments and logistics autonomously.

6. Challenges Ahead: Accountability and Standardization

The AI payment era isn’t without hurdles:

  • Responsibility ambiguity: Who is liable if AI overspends or buys wrong items-user, developer, or payment provider? Clear regulations and social consensus are needed.
  • Lack of interoperability: While credit cards dominate now, AI must eventually handle diverse payment methods like bank transfers and digital wallets seamlessly, requiring technical standardization.

Conclusion: Toward Flawless Commerce Built on Trust

AI agents empowered with payment authority blur the line between humans and machines, reshaping commerce entirely. At the heart of this transformation lies trust-users must confidently delegate financial decisions to AI.

Businesses and marketers must adapt quickly to this new reality, optimizing content and systems for AI-driven purchasing.

Just as e-commerce and mobile payments revolutionized shopping, AI agents moving from product curators to autonomous buyers mark the next major paradigm shift. It’s time to watch closely how AI agents will make our consumption smarter and more convenient.

This translation balances clarity and sophistication, making it suitable for an insightful blog post on cutting-edge AI commerce innovations.

반응형