[Understanding KLEVA AI Episode 1 ]

Coping in an Era of Downturn and Scarcity

We currently face an era of high inflation, high interest rates, and economic recession—an environment full of uncertainty. In response, many people are making efforts to save money and increase their income through various methods.

• App-tech: Using smartphone apps to earn small rewards by completing simple tasks such as cashback, rewards, surveys, watching ads, and writing reviews.
• Saving-tech & No-spending Challenges: Reducing consumption by using reward apps, collecting points, and using discount coupons.
• Gig Economy: Sharing idle assets (cars, accommodations, office space, goods, etc.) or engaging in short-term, temporary, or platform-based labor (such as babysitting) to generate extra income.

People are focusing on cutting expenses and increasing side income to cope with economic uncertainty.

 

What is the Incentive Economy?

The ‘Incentive Economy’ refers to an economic structure that uses various forms of rewards—economic, social, and psychological incentives—to induce and motivate certain behaviors among individuals or organizations.

• Core Concept: Designing and applying rewards to encourage people to take specific actions.
• Representative Example: App-tech (a combination of ‘application’ and ‘finance tech’) is a prime example of the incentive economy, where users receive rewards for completing simple missions via smartphone apps.

Summary and What’s Next

We are now in an era where the incentive economy is spreading.

In the next episode, we will take a deeper look at the challenges facing the incentive economy and the app-tech market.