Existing Incentive Economies like App-Tech: A Dilemma for Both Users and Companies
Currently, the incentive economy, typified by "app-tech" (application + financial tech), presents significant challenges for both users and companies.
For users, the returns are often minimal compared to the time and effort invested. They also lack opportunities to properly monetize or be fairly valued for their intangible assets like data or social influence. For instance, the reality of everyone receiving the same compensation for a single post on X (formerly Twitter) highlights this issue. Furthermore, the flood of similar apps (pedometers, surveys, games, etc.) adds to user fatigue.
Companies, too, grapple with inefficient marketing campaigns and airdrop systems dominated by bots and spam. There's no effective way to reward genuine users who contribute to business growth, and objective criteria for evaluating user participation are lacking.
KLEVA AI: A Financial AI Assistant Discovering and Monetizing 'Invisible Assets'
Addressing these issues, KLEVA AI focuses on users' 'Invisible Assets.' Invisible Assets refer to social influence, online reputation, community contributions, network interactions, and other intangible but genuinely valuable resources. Just as influencers with strong followings generate significant income, these assets can be a source of revenue generation.
KLEVA AI is a financial AI agent assistant that, based on these 'Invisible Assets,' allows AI to autonomously make decisions and perform automated economic activities, providing direct compensation (revenue) to users.
Sectors for Revenue Generation with KLEVA AI
KLEVA AI aims to develop and provide agents for continuous revenue generation not only in existing app-tech, reward apps, and gig economy platforms but also across the broader incentive economy, including Web3 rewards, X-to-Earn (P2E, M2E, etc.), and CryptoFi-related activities.
What's Next
In the next episode, we will specifically examine various Web2 and Web3-based app-tech services currently in the market and discuss in more depth the changes KLEVA AI aims to bring.
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